MB Rental, a close-knit, family-run rental company located on the picturesque island of Brač, Croatia, sought to modernize their outdated website. Founded and operated by Marina and Borko, MB Rental prides itself on being the first to greet visitors and assist them throughout their stay. The primary goal of this project was to enhance the website’s UI/UX, eliminate bugs, and create a more engaging and functional platform for potential customers.

Scope of Work

For MB Rental, the redesign package included:

• Functional Website
• Responsive Design
• Content Upload
• Source File
• SSL Certificates
• CMS Integration
• Mobile Optimization
• Fully Responsive Design for mobile, tablet & desktop
• Improved Website Layout
• Contact Forms
• Fast Website Development
• Speed Optimization
• 2 Weeks of Customer Support and Consultation
• Search Engine-friendly URLs
• Social Media Integration
• Gallery Images, Animations, and Interactions
• UI/UX Enhancements
• Bug Fixes

Process

1. Initial Consultation and Planning We began with an in-depth consultation to understand MB Rental’s specific needs and challenges. Marina and Borko provided insights into the company’s values, target audience, and the primary issues with the current website.

2. Design Phase

   • UI/UX Improvements: Addressed the significant UI/UX issues by redesigning the layout to be more intuitive and user-friendly. This included creating clear navigation paths and ensuring a cohesive visual style that reflected the charm and hospitality of MB Rental.
   • Wireframing and Mockups: Developed wireframes and mockups to visualize the improved structure and design. Presented these to Marina and Borko for feedback and approval.

3. Development Phase

   • Building the Website: Rebuilt the website using modern web technologies to ensure stability and scalability. Integrated a CMS to facilitate easy updates by the MB Rental team.
   • Content Upload and SEO: Uploaded and optimized content provided by MB Rental, ensuring it was SEO-friendly to improve search engine rankings.
   • Security and Performance: Installed SSL certificates and implemented speed optimization techniques for enhanced security and faster load times.
   • Bug Fixes: Identified and fixed numerous bugs that plagued the old website, resulting in a smoother, more reliable user experience.

4. Testing and Launch

   • Conducted comprehensive testing across various devices and browsers to ensure functionality, responsiveness, and the elimination of any residual bugs.
   • Made final adjustments based on feedback from Marina and Borko before the official launch.

5. Post-Launch Support

   • Provided two weeks of customer support to address any issues that arose post-launch and ensure everything was functioning correctly.
   • Conducted a consultation to review the project outcomes and offer advice for future enhancements.

Outcomes

The redesigned website for MB Rental brought several notable improvements:

• Enhanced User Experience: The new UI/UX design made the website more intuitive and enjoyable to navigate, improving overall user engagement.
• Increased Mobile Traffic: The fully responsive design ensured a seamless experience for mobile users, boosting mobile traffic and engagement.
• Improved Performance and Security: Speed optimization and SSL certificates provided a faster, more secure browsing experience, enhancing user trust.
• Higher Search Engine Rankings: SEO-friendly URLs and optimized content helped increase visibility on search engines, driving more organic traffic.
• Effective Social Media Integration: Integration with social media platforms facilitated better engagement and sharing among users.
• Reliable and Bug-Free: The elimination of previous bugs resulted in a more stable and reliable website, ensuring a smoother user experience.

Conclusion

The website redesign project for MB Rental successfully addressed all the client’s needs and exceeded their expectations. The new website not only offers a more appealing and functional platform for visitors but also strengthens MB Rental’s online presence, reflecting their commitment to providing exceptional service to guests on the beautiful island of Brač. This case study highlights our dedication to delivering tailored web solutions that enhance both functionality and user experience.