Starački dom “Sv. Rok” is a private nursing home in Bijela, founded by siblings Marina and Josip Deanović, both experienced medical technicians who worked with elderly and sick individuals in Germany. Driven by a desire to bring their knowledge and experience back home, they aimed to improve the quality of life for the elderly and sick in their community. Construction of the facility began in 2015, and after completion, management was handed over to their parents, though Marina and Josip remain actively involved. The goal of the project was to create a landing page that would facilitate easy communication with clients, showcase their services, and reflect their commitment to quality elderly care.

Scope of Work

For Starački dom “Sv. Rok,” the project focused on designing and developing a landing page that included:

• Functional Landing Page
• Responsive Design
• Content Upload
• Source File
• SSL Certificates
• Mobile Optimization
• Fully Responsive Design for mobile, tablet & desktop
• Aesthetic Website Layout
• Contact Forms
• Speed Optimization
• Customer Support and Consultation
• Search Engine-friendly URLs
• Social Media Integration
• Gallery Images, Animations, and Interactions
• User-Friendly Interface

Process

1. Initial Consultation and Planning We began with an in-depth consultation to understand the unique needs of Starački dom “Sv. Rok.” Marina and Josip provided insights into their mission, the services they offer, and the importance of reflecting their family’s dedication and care in the website.

2. Design Phase

   • Concept and Layout Design: Created a layout that captured the essence of Starački dom “Sv. Rok,” emphasizing a warm, welcoming design that conveyed trust and professionalism.
   • Responsive Design: Ensured the design was fully responsive, providing an optimal viewing experience across all devices, including mobile phones, tablets, and desktops.

3. Development Phase

   • Building the Landing Page: Developed the landing page using modern web technologies to ensure stability and scalability. Focused on creating a seamless user experience with quick load times and easy navigation.
   • Content Upload and SEO: Uploaded and optimized content provided by Starački dom “Sv. Rok,” ensuring it was SEO-friendly to improve search engine rankings.
   • Security and Performance: Installed SSL certificates for secure data transmission and implemented speed optimization techniques for fast loading times.

4. Feature Integration

   • Contact Forms: Integrated easy-to-use contact forms to facilitate communication between clients and the Starački dom “Sv. Rok” team.
   • Gallery and Interactions: Developed a gallery section to showcase the facility and the care provided, complete with animations and interactive elements to engage visitors.
   • Social Media Integration: Integrated social media links to enhance online presence and provide visitors with additional channels for interaction.

5. Testing and Launch

   • Conducted thorough testing across multiple devices and browsers to ensure functionality, responsiveness, and a bug-free experience.
   • Made final adjustments based on feedback from Marina and Josip before the official launch.

6. Post-Launch Support

   • Provided ongoing customer support to address any issues and ensure the landing page functioned smoothly.
   • Conducted a consultation to review the project and offer recommendations for future improvements.

Outcomes

The newly designed landing page for Starački dom “Sv. Rok” resulted in several key benefits:

• Enhanced User Experience: The clean, intuitive design improved navigation and user engagement, making it easy for visitors to learn about the services offered and get in touch.
• Increased Mobile Traffic: The responsive design ensured a seamless experience for mobile users, resulting in increased mobile traffic and engagement.
• Improved Performance and Security: Speed optimization and SSL certificates provided a faster, more secure browsing experience, enhancing user trust.
• Higher Search Engine Rankings: SEO-friendly URLs and optimized content helped improve search engine visibility, driving more organic traffic.
• Effective Social Media Integration: Social media links facilitated better engagement and sharing among users.
• Professional Showcase of Work: The gallery and interactive elements effectively showcased the facility and care provided, highlighting the dedication and expertise of the team.

Conclusion

The landing page redesign project for Starački dom “Sv. Rok” successfully met the client’s needs and exceeded their expectations. The new landing page not only provides a visually appealing and functional platform for potential clients but also effectively communicates the passion and commitment of Marina, Josip, and their family in providing quality care for the elderly. This case study underscores our commitment to delivering tailored web solutions that enhance both functionality and user experience.